How Blip, a conversational intelligence platform that connects brands and consumers on social apps, evolved its organizational design, culture and leadership through part-time vacancies, projects and ongoing mentoring from Chiefs.Group

"It felt like a real extended team and not an off-the-shelf solution, but rather a concern to have depth, quality and cultural adherence to do what was best for Blip."

Marilia Tosetto
HR Director at Blip

Stage
Series C

Size
‍1400
people

Challenge
25-year-old company undergoing growth with efficiency and evolution of culture to keep up with new business challenges

Results achieved

- Launch of new culture;
- Launch of leadership essence;
- New rituals;
- Review of organizational design;
- Induction of Luciana Carvalho as Blip's new CHRO.

Luciana Carvalho
Co-Founder Chiefs.Group

Chief allocated to the project
Luciana Carvalho

Talents
Human Resources

Main companies on CV
Ambev, Movile and Sinch

Solution‍
Part time job turned into full time job

Challenge‍
To help with an efficiency project in the human resources vision to support the structuring of the organizational design with Blip's future in mind.

Natália Zeferino
‍HR| Culture | Communication

Chief allocated to the project
Natália Zeferino

Talents
Human Resources

Main companies on CV
Movile, iFood and Facily

Solution‍
Culture Project

Challenge‍
Evolving Blip's cultural principles, such as values, behaviors and rites, to keep up with the growth and change of the business in recent years

Guilherme Loiola
‍Co-Founder& COO at Chiefs.Group

Chief allocated to the project
Guilherme Loiola

Talents
Human Resources

Main companies on CV
Endeavor, Movile, iFood

Solution‍
Project and mentoring for leadership development

Challenge‍
Designing a leadership architecture and essence aligned with Blip's culture.