João Brito
CEO of EDP Brasil
Size
+ 12,000 employees
Challenge
To help the Brand and Communications department transition to a more strategic role, one that is more integrated with the business and plays a more central role in shaping the company’s narrative.
The
- Rapid and in-depth assessment of the Brand and Communications department
- Leadership with technical credibility and the ability to engage with the board
- Someone who would act as part of the company, not as an external consultant
- Concrete results, not just theoretical frameworks
- Speed of implementation without compromising quality
sRegina Maia to the project
Talents
A journalist by training, with a career built at the intersection of strategic communications, corporate branding, and stakeholder relations.
Regina Maia
Career Summary
With 26 years of experience in communications, she has held strategic positions over the past 15 years at companies such as iFood, Carrefour Group, BAT, and Raízen, working in internal and external communications, media relations, digital, crisis prevention and management, institutional marketing, corporate sustainability, corporate affairs, and advocacy.
Notable projects:
As a communications executive, she has led multidisciplinary teams with over 50 direct and indirect reports, helped structure departments and companies, implemented results-oriented policies, processes, and a data-driven culture, managed corporate branding, employer branding, and reputation, and worked in crisis prevention and management.
Av. Carlos Gomes 75, 303
Bairro Auxiliadora
Porto Alegre/RS
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